YouTube: Getting Started 
in Your Small Business 
Tues., September 14, 2010
1:00 - 2:30 PM EST; $89

More than 145 million Americans watched more than 13 billion videos in February 2009. This means more than 75% of the total U.S. Internet audience watched an average of 90 videos per viewer during the month. The duration of the average online video was 3.5 minutes, so the average online video viewer watched more than 5 hours of video.

To put this into perspective, that's more Americans than watched the Super Bowl for a longer amount of time than the pre-game, first-half, half-time and second-half put together. With online video now reaching a mainstream audience, small businesses need to be taking advantage of this new outreach vehicle. 

What will I learn? 
This workshop will provide an overview of YouTube, how it fits into an overall social media strategy and best next steps to implement successful video marketing. A specific summary includes:

• A short history of YouTube 
• An overview of social media strategy 
• The basics of optimizing your video
• Identifying and creating content
• An overview of copyright, policy and procedure
• Creating a channel
• Engaging the community
• Understanding YouTube Insights 
• The road from here 

(We promise not to pawn your info.)

This was great. Thank you so much."
—Reena,Virgin Atlantic

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