 When
you are introduced to the fiery redhead, you can tell Rachael knows a
great deal about hard work and a lot about running a business, and she
isn't afraid to tell you about either.
Beginning in 2006, Rachael served as Director of
Marketing Services for an Atlanta-based venture capitol company that
creates, operates and then sells B2B tech-based companies. A portion
of the company's portfolio includes a national recruitment firm, email
marketing provider, survey services, software as a service (SaaS), and
a professional development association with over 2,000 members
nationwide. Acting as primary marketing liaison to each portfolio
company, she spearheaded marketing initiatives, targets and metrics.
She worked closely with senior management to refine brand strategy,
identify new markets and ensure execution. Her hand fell into every
facet of creation from inception to sales, marketing research to human
resources, competitive intelligence to business development, and
marketing to operations.
Prior to her tenure with the Atlanta firm, Rachael owned and operated
a graphic design services firm. Clients included area
nonprofit organizations, insurance companies, universities, real
estate developers, industrial plants and contractors, and
religious-affiliated organizations among others. She produced print
advertisements, directories, brochures, press releases, radio
commercials, websites and more. In the four years preceding her
self-employment, she served locally as public relations and business
development coordinator for a nonprofit, national construction trade
association that serves over 17,000 members nationwide.
Rachael holds a B.A. from Louisiana State University. Having the itch to see the Pacific Ocean, she also
spent a year at the University of California in Long Beach.
When you meet Rachael one can, most times, tell by her accent and
southern charm she's the kind of person who never met a stranger. It's
her passion for helping others and the challenges of business that
drive her motivation. It's this love that fueled her to partner with
friend and business associate, Lee Brogden-Culberson, and venture out
to focus on their core strengths to aid the small business and
entrepreneurial communities, ones they feel are vastly under-served.
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Least favorite words:
I can't.
Turn on:
A witty intellect
Turn off:
Drunk people
Favorite food:
Eggplant parmesean
Sound she likes:
Instrumental jazz
Sound she dislikes:
The alarm clock!
Secret to success:
Holding it together when the world is falling down around you.
What would be different if she ruled the world:
Work would revolve around semesters again
Pet peeves:
The guy doing 50 in the fast lane & gossip
Profession she would not like to try:
Exterminator
Profession she'd like to try:
Sharpshooter
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